According to Campaign, Carat, the Aegis-owned advertising
agency, has been appointed by the Department of Energy and Climate Change
(DECC) to produce a new advertising campaign for the Government’s new flagship
energy efficiency scheme, the Green Deal.
Carat will reportedly handle communications planning for a
campaign to raise awareness of the new scheme after successfully pitching for
the business.
The Green Deal aims to help consumers and businesses to
implement energy saving home improvements in order to make their homes more
energy efficient.
The agency will work on a consumer engagement plan designed
to build trust and confidence in the policy and is set to launch in mid-January.
Jon Pile, the Client Director at Carat said: "We will
use our understanding of the sector to develop a strategy that frames the Green
Deal around home improvement, an area that we know our key consumer segments
are interested in."
Green Assess are looking forward to the launch of this
campaign, as when combined with the cash back incentive announced on Monday, it
should really increase the awareness of this innovative new finance mechanism
amongst the general public.
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